Strategic consulting and PR

Consulting,
marketing, PR,
reputation

why is this needed?
Clear strategic vision

Identifying existing potential and business development prospects, growth points, as well as ways to increase efficiency.

Growth and development planning

To plan actions, a business model is created that allows the company not only to scale its business, identify and address “bottlenecks”, but also adapt to changing market conditions.

Attracting investment / financing

When working on the strategy and business model of an existing business or a new direction, detailed revenue generation methods, solvency, and investment return plans are developed.

our approach

Strategic development of existing and new businesses using the best consulting, marketing, and reputation PR practices.

  1. We start by analyzing the market and developing a business model; at this stage we identify the project’s viability
  2. We thoroughly develop a growth strategy up to the point of stable profit

We engage a broker to search for investments or sell the project if, during work on the business model and strategy, positive investment indicators are identified

Consulting Services

Business model

Comprehensive market analysis enables objective decision-making for launching and positioning new products or services and identifying target niches. The business model helps assess business risks and adapt to changes in market conditions.

  • Market size and growth rate analysis
  • Competitive analysis and product matrix development
  • Marketing strategy
  • Financial modeling
  • Project performance indicators and sensitivity analysis

Business model development cost

from 200,000 RUB

Business optimization

Business modeling contributes to the strategic use of company resources, enabling optimal performance and results in a short time frame.

  • Segmentation and optimization of business processes
  • KPI development
  • Management automation using CRM systems

Service cost

from 200,000 RUB

Marketing, PR, Reputation

our approach

We help your business stand out in modern digital and offline environments and achieve maximum effectiveness. Right on target!

  • We develop comprehensive solutions in marketing, PR, and online reputation management
  • We create marketing strategies for rapid ROI and product monetization
Marketing, PR, Reputation

Brand PR

We create and promote a positive company image to increase audience loyalty and brand awareness.

  • Creating a strategic image
  • Building reputation
  • Increasing brand awareness
  • Personal social media management (limited offer)
  • Bringing a company or expert into the public sphere
  • Targeted PR campaigns

Team service cost

from 100,000 RUB/month

Marketing

We attract customers, increase brand awareness, boost company revenue, enter new markets, and turn one-time buyers into loyal clients.

  • Brand creation
  • Development and implementation of online and offline promotion strategies
  • Turnkey targeted advertising campaigns
  • Sales support: from advertising to script optimization
  • Content marketing: compelling texts and videos to impress your customers
  • Organic promotion methods
  • Blog strategies and management to attract target audiences
  • Gamified and unconventional mechanics
  • Branded online conferences

Team service cost

from 200,000 RUB/month

Reputation

We build PR strategies to form positive public perception of the brand, increase awareness and customer loyalty, effectively interact with media and key influencers, and manage reputational risks and crisis situations.

  • Brand image development
  • Interaction with media and decision-makers
  • Review and criticism management
  • Strategic recommendations to improve perception of your business.

Team service cost

from 200,000 RUB/month

About the company

ECLAT’s goal: to make money with our partner clients.

image

Our activities are led by b2b and start-up expertise.

Our capitalization grows together with the expansion of our clients' businesses; this synergy allows us to form a transparent and long-term partnership.

Core team of the division

Yana Turkova

Yana Turkova

Yana Turkova

Head of Strategic Consulting

Olga Sikorskaya

Olga Sikorskaya

Olga Sikorskaya

Head of Marketing

Ksenia Bolotova

Ksenia Bolotova

Ksenia Bolotova

Head of PR and Reputation

Cases

Consulting Branding Production

Grainer.market

About the company

A startup of a subsidiary of ROSTEC — a marketplace for grain trading with a smart contract based on blockchain technology.

Work done
  • Business model
  • Clickable MVP
  • Project presentation
Grainer.market
Consulting

Yandex Eats

About the company

Food delivery aggregator. Mobile application.

Work done
  • Development and implementation of a communication strategy within influence marketing. Promotion channels: Meta Ads, TikTok Ads, Google Ads
  • Organic community of food enthusiasts launched
  • Communication formats with bloggers optimized
Yandex Eats
PR

Tomskgeo-monitoring

About the company

A federal company specializing in geomonitoring and geological surveys, partner of the Ministry of Natural Resources.

Work done
  • A PR campaign developed and executed during flooding
  • An image of a strong expert in control of the situation formed
  • The political influence of the company increased
  • The regional brand strengthened
Tomskgeo-monitoring
Reputation management

Wayup

About the company

An international online platform for learning design, layout, and programming.

Work done
  • Rating increased on review platforms from 1 to 4 stars
  • Negative content displaced from the first 10 pages
  • New review sources opened
  • The platform added to rankings in leading positions
Wayup